Technology and Proactive Tenant Engagement:
Engage, Educate and Empower Tenants to Drive Satisfaction and Retention
SPONSORED BY BOMA CHICAGO
Wednesday, October 19, 2016: 12:00 PM – 1:00 PM
Ian O’Neil
President & CEO
Electronic Tenant® Solutions
Description
The overwhelming majority of today’s office tenants are sophisticated technology users. They download and utilize apps to meet innumerable needs from productivity, to communications, to transportation, to entertainment and beyond. Today’s tenants are connected every minute of every day. They demand information when they want it, how they want it, where they want it. They are imminently accessible but yet seemingly difficult to reach.
Utilizing technology to advance proactive tenant engagement represents an especially cost-effective and expeditious way to mitigate property energy consumption, drive sustainability goals, bolster preparedness and deliver tangible financial benefit.
Technology plays two roles: it is the conduit to a massive audience but also provides the opportunity to take advantage of the penchant of the individual. Today’s technology also affords for the automation of the communications process alleviating considerable weight from the shoulders of overburdened management teams.
Proactive engagement delivers benefits that can have a marked effect on tenant attraction, satisfaction and retention, and has the capacity to influence tenant/employee productivity, counter absenteeism and increase job satisfaction. Employers who witness, or are seeking, such benefits will find and stay in buildings that deliver such attributes.
This session Ian will share illuminating data, gleaned from tens of thousands of interactions, compiled from over half a billion square feet of commercial properties, to provide insight as to how and where tenants consume information. The statistics will reflect mobile adoption rates, platform, device and application usage. Attendees will leave with an understanding of best practices for harnessing available technology to unobtrusively and effectively educate, engage and empower tenants to further property goals and initiatives.
Learning Objectives
1. Understand where and how tenants and prospective tenants are using technology (platforms, devices, etc.) to get information.
2. Learn how to best engage constituents (tenants, vendors, etc.) to advance property goals and initiatives.
3. Learn best practices in tenant/management communications – text, email, app, frequency, image use, etc.
4. Understand how to use data to leverage actionable circumstances that advance property goals and objectives.
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